PEREIRA & O’DELL SAN FRANCISCO
Created in 2006 by two advertising visionaries, Pereira & O’Dell is today one of the most influential advertising agencies in the United States. Growth came quickly and today the firm now occupies six floors of an industrial building located in downtown San Francisco.
We were asked to create a relaxed, eclectic work environment with open workspaces and no individual offices. There were a few “must haves” dictated by PJ Pereira: crystal chandeliers, an eclectic collection of chairs, and a set of trophy antlers.
The largest space, vast with high ceilings, contains two 15 foot long tables where each member of the creative staff has a workstation. Dozens of crystal chandeliers are suspended from the ceiling, an amusing contrast to the starkly industrial space.
A mezzanine level decorated with mid-century furniture functions as a waiting room. A large open steel and glass staircase, lit by two giant chandeliers, link the floors of the agency.
The many meeting rooms were given different personalities and names. There is the Fireplace, the Interrogation, Dark & Stormy, Eight is Enough, the Growing Pains, just to name a few. The décor of each is consistent with the name!
The art and accessories displayed throughout the office follow the agency’s creative concept and include a broad collection of art collected over the years at local markets and exhibitions.