PEREIRA & O’DELL NEW YORK
In 2013, Pereira & O’Dell, the award winning advertising firm, made the decision to establish an office in New York City. After a long search, a lease was signed for premises on Crosby Street in Soho. We were retained to design the new spaces.
The building, an old industrial building, had similar characteristics to the San Francisco office; it was decided to create a décor that would link both offices. PJ Pereira dictated the same “must haves”: crystal chandeliers, an eclectic collection of chairs, and a set of trophy antlers.
When entering the reception area, one is greeted by a seven-foot tall chandelier and an industrial style reception table. Oversized sofas, lounge chairs and a cow hide rug complete the area.
Adjacent to the reception area, a small room called “combover” is furnished with a round Saarinen Tulip table and an eclectic mix of chairs and art. Other small meeting rooms, used for conference calls and client meetings are located in opposite corners of the space. Like in San Francisco, the rooms are named by the staff, with the décor of each space relating to its name.
The main area consists of large communal working tables following the San Francisco edict of no enclosed offices. Light is provided by a row of crystal chandeliers. Lounge seating and decorative shelving are scattered around the office.